What is a Landing Page?

Today we are going to talk about landing pages. What is a landing page, you say? Well there are different definitions but, according to Wikipedia, a landing page is the page that appears when a potential customer clicks on an advertisement or a search engine result link. The page will usually display content that is a logical extension of the advertisement or link. And Next Level Profits defines it as a page created to add value to your visitor and initiate a call to action. In addition, the landing page is created to be targeted and relevant to the visitor viewing the page or in other words, optimized.

Here are different types of landing pages,

-         Reference based: which provides information to the visitor and typically has links and reference points on the page to direct the visitor to the proper web page based on their specific need or desire. For example, Inc.com. Once you go to Inc.com, one of the things you will notice is that you have several different options of what you want to do on the page, like “Running a business,” “Finance,” “Leadership,” and etc.  This landing page allows you to see all the parts of the website by looking at one page, which makes it easy to choose where you want to go.

-         Call to Action: which is created for the purpose of inspiring a specific call to action from your visitor.  Some examples would be filling out a form, sharing information with a friend, or making a purchase.  An example of a Call to Action landing page would be our own website, nlprofits.biz.  If you go to our landing page, the first thing you will notice is the video which is made to engage the visitor, and explain what Next Level Profits does, then it gives the call to action which asks for people to give their information for more video tutorials on marketing.

Landing page basics are:

-         Easy to navigate: you don’t want your landing page to be overly crowded or confusing. Buttons and the call to action need to prominent.  You want your visitor to go where they want to go quickly without needing to think very hard.

-         Engage your visitor: A great way to entice your visitor is via video, videos are dynamic and can really bring your visitors’ focus in on what you desire.

-         Targeted and Relevant: Your landing page needs to be relevant to the information you are putting out there. It is never good to have off topic information on your landing page, it will just create confusion and you may lose your visitor.

-         Obvious purpose: Visitors need to know quickly what the purpose of your landing page once they look at it.  You don’t want to lose visitors because they are lost and don’t understand your page’s purpose.

How to make your landing page better?

-         Use video: a dynamic way to engage a visitor.  You always pay attention to a video, especially when is automatically plays once you hit the page, right? Well, this can help your visitor understand what your business is all about with a sweet and simple video.

-         Simplify page: Really take a step back and leverage what you need and don’t need on the page.  This is important to create an environment that’s more user friendly and in the end will keep more visitors engaged.

-          Add value: It is always important to add value to the visitors, no matter what your niche is.

In conclusion, properly optimized landing pages can create dynamic results for your business. In addition, you can install analytics on your page to know the exact responses of your visitors which in turn will allow you to measure, monitor, adjust and control. You can really understand what each visitor is doing on your page. You can find out where visitors came from, what they clicked, how long they stayed on the page, and basically analyze almost every component on what the visitor is doing. Check out nlprofits.biz for more internet marketing strategies!

What Is Video Marketing?

Video marketing is defined by Next Level Profits as “a powerful method to engage your client, dominate the search engine and create massive traffic for your business. All through the powerful medium of video.” If you start to think about it, Google purchased YouTube for 1.6 billion dollars. Also, it is estimated that over 60% of all internet data transfer utilizes some form of video.
You are probably thinking, why video? Well, search engines love video therefore ranking video highly. Your goal as a business is to rank high under targeted keywords. Video allows your business to do this – even in highly competitive markets. Video is easy to create and is very engaging. When people visit websites and there is a video playing, they watch it. People spend hours on YouTube alone, it pulls you in and you absorb the information that is being given to you.
Because viewers are engaged in videos, it allows you as a business to bring the viewer down a specific path that leads to the message that you want to deliver to your consumer. It allows the viewer to engage with your business in the place that they are most comfortable – at home in their sweats, relaxed on the computer or at work when they are bored and browsing the internet. Video allows you to do a lot of fun things; it is very dynamic and flexible. You can pay people to create extremely professional high-in videos or do something as simple as a powerpoint video.
The bottom line is that video marketing when coupled with a strategic marketing plan, can create dynamic results for your business. People like videos, search engines like videos; knowing this, you should be able to utilize video to increase sales, awareness, and profit for your business.

How to Use Mobile Media to Increase Profits

Now, lets think about the one thing you cannot leave home without? Studies have shown that the one thing you cannot leave home without is the mobile phone!  So as you all know mobile marketing is the future due to smart phones.  Email open rates are at its lowest. Traditional media is basically dead, less than 18% of all radio and TV ads achieve a positive ROI.  Print marketing is at is all time low as well.  So the idea is to ADAPT! You have to move to where your customers are in order to succeed!

Now try texting ‘NLP’ to 85800, you got an instant reply message right? With a link of a specific mobile landing page with tons of quality information and ways you can monetize a business. Now think about your business and how you can use this to your advantage, if you had the ability to communicate on the mobile phone, you could send special offers and updates.  Now with this ability, you can capture leads on the fly and provide them with massive value right over their phone.  You have just set yourself apart from competitors with having a mobile landing page.  You now have an incredible power as a marketer! Because a person opted in, they are now on your list, which means you can now communicate with them via text message directly to their phone.  And statistically, text messages have almost a 90% open rate within 20 minutes! That is unheard of in the marketing world.  Head over to nlprofits.biz for more training tips and advice! From here you can find out how to take advantage of mobile marketing!