How to Use Mobile Media to Increase Profits
Now, lets think about the one thing you cannot leave home without? Studies have shown that the one thing you cannot leave home without is the mobile phone! So as you all know mobile marketing is the future due to smart phones. Email open rates are at its lowest. Traditional media is basically dead, less than 18% of all radio and TV ads achieve a positive ROI. Print marketing is at is all time low as well. So the idea is to ADAPT! You have to move to where your customers are in order to succeed!
Now try texting ‘NLP’ to 85800, you got an instant reply message right? With a link of a specific mobile landing page with tons of quality information and ways you can monetize a business. Now think about your business and how you can use this to your advantage, if you had the ability to communicate on the mobile phone, you could send special offers and updates. Now with this ability, you can capture leads on the fly and provide them with massive value right over their phone. You have just set yourself apart from competitors with having a mobile landing page. You now have an incredible power as a marketer! Because a person opted in, they are now on your list, which means you can now communicate with them via text message directly to their phone. And statistically, text messages have almost a 90% open rate within 20 minutes! That is unheard of in the marketing world. Head over to nlprofits.biz for more training tips and advice! From here you can find out how to take advantage of mobile marketing!
How To Create Buyers on Facebook
How do you create buyers on facebook? You want to convert your facebook groups, profile pages, and fan pages into sales for your company. Your goal is not to trick people into becoming fans of your pages. Social media has become extremely transparent; people will see through your tricks, so do not have a hidden agenda. If you have a hidden agenda people will see it and will not want to be a part of your facebook groups nor have anything to do with your business.
- Don’t be that guy – the guy that walks into a party immediately trying to sell his product. Don’t be the guy who goes out and spams. People will get annoyed and turn away from you and your business. Social media is similar to a party. Provide something of value to your potential customers. If you provide value to people they will come to trust your business and will consequentially purchase products from you. Providing value to your niche is key to your company’s success.
- Position yourself – position yourself as an expert. How will you get people to trust you? Especially on the internet. To gain that trust you need to position yourself properly. Become the expert so that customers will have confidence in your business. You want to become the source of credible, quality information. Potential customers will – in their mind – recollect that your business provided quality information on the subject and they will want to buy products from your company because you know what you are talking about, they will also suggest your business to their friends. This will drive more leads and convert more potential customers into sales generating profit for your company.
- Know your audience – know who you are speaking to so that you can provide them the right information, the information that is pertinent to them. With that, don’t waste your time on the wrong people. If you continue to market to the wrong people, you will exhaust yourself and waste valuable time and resources. Accept that there will be some people who don’t want to be sold, and avoid them. Talk to the people who desire your product and want to buy from your business. 10% of people love you and your business. 10% will never buy from you. The other 80% are on the fence – provide value to them and capture their attention.
- Wrap all your sales in content – this is extremely valuable to social media. For example, if you are giving away a two hour webinar at the end of it you can suggest your website so that people may continue on to your site if they wish to know more. Another example could be, if your company sells supplements, provide a recipe and then if people are missing ingredients they can purchase those ingredients from your business. By providing awesome value in your content, you also pursue a sale.
- The 5-1 rule – for every five pieces of content that you give out have one sale. Don’t over sell or people will get burnt out and be turned off.
There is a list of five things that you can go out and implement to drive more leads, more sales, and more profit for your business.
Email Marketing Tips-How to Write Autoresponder Messages & Follow-Up Messages
Many of the emails you receive are autoresponders and follow-up messages, how do those work? Today, we will teach you how to write proper autoresponder messages and that term includes email marketing messages. So what is the exact meaning of autoresponder messages? Well, they are a series of prewritten messages that are sent to people who just recently opt-in to your email list that include valued information or a sales pitch, hopefully a level combination of both. So the question is how to write the perfect autoresponder message that will engage those new potential customers? Here are some great tips to doing so:
1) Always provide value
2) Sell because obviously you’re a business, but if you try to sell, wrap it in content!
The ratio of amount of actual value you provide to a sent autoresponder message that might be a sale is 5 to 1. That basically means if you were to send out 6 emails to future customers, there needs to be five valued information messages and one sales message.
The timeline of autoresponder messages depends on your business, maybe you want to draw it out for two weeks or even six months. It depends on your niche and what will be the best for your business. So the timeline is really up to you and what is best for your business, but let’s create a sample timeline of 6 days.
Day 0- Use a message with massive value, and no sales. Use a welcome or congratulations email, and make the potential customers feel a part of your community. Also put the links to all your social networks, like Facebook, Twitter, and etc in hopes they will join all of them. This is huge part of communicating to the new audience, the more places you can connect with people, the more you can interact with and engage them and eventually sell your product or service!
Day 1- Use a value message and include social networks again.
Day 2- Use a value message and lead up to the sale you will give in Day 3, like advertising a webinar or a special offer that will be held the next day.
Day 3- Finally send the sales message, but remember wrap it in content; so present value by showing the potential customer that you can solve a problem that they have. So depending on your niche, you want to show you can solve a problem that many of the people in your niche have.
Day 4- Follow up on the sale and give some more value regarding the problem you can potentially solve, and maybe a last minute chance to buy your product or service.
Day 5- Start onto a new topic or a new problem that you can solve and start providing value around that new problem.
Remember it is never a bad thing to ask people to buy something; you just have to provide value to your potential customer which is the ability to solve a problem. Ask for the sale correctly and that is by always presenting value. Head over to nlprofits.biz for more training tips and advice.
Email Marketing Tips- How to Increase Email Deliverability Rates
Here are a couple quick recommendations on increasing email deliverability rates:
1) Make sure you use a reputable email marketing company; we know it should go without saying, but some people will go with a cheaper email contact management company, but if you do go cheaper, your emails will not go through. If you spend a little bit more money for a better email management company, you will instantly see your email deliverability rates increase and that extra money you spent will easily be recouped with the sales you make.
2) Use a Double Opt-In: If youre not using a double opt-in, your emails may be sent from a different server. So the email companies will use different email servers, one for single Opt-In’s; this means it will be ‘spammier’ and one for double Opt-ins which is cleaner and odds are your emails are going to get delivered better. Ask your email provider about email servers to understand single or double opt-ins.
3) Don’t make your emails ‘spammy!’ Most companies use spam arrest checkers and they will tell you if your email will be blocked for spam.
- Words like ‘Cash’ or ‘Money’ or ‘Viagra’ or anything doing with porn will be caught in spam
- If there is a large product launch or big people out there with the same subject, emails may be deemed as spam because so many emails are going through with the same keywords or links.
4) Watch the size of your emails. Make them small as possible. If you use pictures understand it might decrease the email deliverability. And also people might not be able to see them because html may not be read on phones or that email company.
To find more tips on business and internet marketing go to nlprofits.biz.
How to Find the Best Webhost for Your Business Website
Now that you have your domain name for your business, you will need to find a good hosting solution. We like to recommend Liquid Web, for reasons like reasonable prices, incredible support and much more.
Couple things you need to look for in a good webhost:
1) Price: You need to find a webhost who offers reasonable prices and are not trying to cheat you. A good price is under $20 a month and a good amount of disk space and a large amount of GB transfer, and also a couple free domain names are always a plus! A reasonable price can be found at Liquid Web, their standard price is $14.95 for 1GB disk space, 120 GB transfer, AND 2 free domain names.
2) Support: The last thing you want is your website to go down and no one is there to help you. A large reason why we like to use and recommend Liquid Web is their phenomenal support, which is up 24/7 and 365 days a year. Usually they get back to you within an hour which is awesome and from there you can quickly get your website up and running again.
3) A couple things that need to come with a webhost:
- Unlimited domain names
- Unlimited email addresses
4) If a webhost gives you one-click installs like: a Word Press Blog, a forum, or a CMS solution. If you don’t know how to do these things, the one-click installs will make your life a lot easier. These one-click installs are offered by Liquid Web, and even if you do not know how to use these installs, you can call support and they will take you through everything step by step.
Another place we recommend is 1and1.com. Their support is a little bit slower than Liquid Web but still great. Their webhosting prices are very reasonable as well; you can even find discounts when you first start out with their webhosting prices. They also give you free domains, and a fair amount website transfer.
If you want to look for more resources we recommend like Liquid Web and 1and1.com, you can find those at nlprofits.biz/resources.
How to Choose the Right Domain Name for Your Business
All right, so in terms of all the talk about domain names, this is probably the most important conversation. We are going to talk about how to pick the right domain name for your business. If you do not know what a domain name, it is that place on the web on which your site sites. It’s the http://www.yoursitehere.com in the address bar on your Internet browser. So for Next Level Profits, it would be nlprofits.biz. Some other examples would be MatRobar.com or HolistikHealth.com.
So a few things that you want to consider when picking a domain name are:
- Something people can remember
-It does not have to thyme or be hokey, but a short, easy to remember domain name will go a long way. - Relate to your niche
-Does your domain name speak to the purpose of your site? It should. - Sometimes you need keywords
-A keyword rich domain name is often the most powerful form of SEO available and I highly recommend strongly considering buying a keyword rich domain name.
There are really two types of domain names in my mind:
- Keyword Domains (rich in keywords like www.BulldogTraining.com)
- Found Domains (such as twitter.com –no keywords for the niche here)
So which one should you use?
Well, keywords will give you a lot better search engine optimization and I mean a lot. An example of a keyword domain name would be www.dog-obedience-training-review.com. This domain name is not the easiest name to remember, but it is a big keyword. Dog tips or golden retriever tips would be easier to remember, but would not have the keyword relevance you might be looking for if your focusing on Dog Obedience Training. For most people I always recommend a keyword rich domain name.
A domain name that is ‘found’ or revolving around brand is one that does not contain keywords, an example is Cesar Millan, the ‘Dog Whisperer’, who’s domain name is Cesarsway.com. This domain name does not have any keywords about training dogs, so he has chosen that the Brand (himself) is what he wants to become searchable.
There are pros and cons to both types of domain names; if you have a very recognizable brand name, you should use your brand name. Like for example Coca-Cola; one would be able to remember that brand name easily. But if you’re new to the business, it might be better to use a keyword domain. It is ultimately up to you to weigh the pros and cons of each type. If you are going to be doing any marketing, especially print marketing, try to make the domain name short as more letters equals more money and harder to remember. You need to think of the all the costly measures of a longer domain name; like ink, time, space, etc. You also want something that people can easily remember. The shorter the better, like nlprofits.biz; could have been next-level-profits.com.
One last piece of advice to answer a question we get all the time. When it comes to the type of domain like: .com, .org, .net; it is always best to get a .com because the search engines love them and people understand them. Unless you have a specific reason to get a .org or .biz or .net stick with the .com it will just make things a lot easier.
The Best Places to Buy Domain Names
So you want to buy a domain name, great that’s the first step. Now you just have to decide which of the three hundred different sites should actually buy from.
The first place most people think of when it comes to buying a domain name would be GoDaddy.com. And that’s fine they have paid a great deal of money to be the first name that pops in your mind, great marketing. In truth, for 95% of the world, GoDaddy.com will be just fine, but we don’t necessarily recommend GoDaddy.com because they have some odd terms and conditions that basically say they have more rights to the domains than many business people and internet marketers think they should, including us. Many internet marketers do not use GoDaddy.com because of the control issues in the terms and conditions.
We typically recommend just pickup up some free domains when you choose your actual web host! Most web hosting plans now a days come with a few free domains as well, so why no do it all in one step and save 20 bucks or so in the process. We like Liquid Web which is a website that provides the option of buying both the domain and the hosting service, that actually makes your domain live. On Liquid Web their lowest cost is $14.95 for 1 GB disk space, 120 GB transfer, and 2 free domains. And from there, you can get more disk space, transfer, and domains for a high price. Not bad considering that a domain itself is usually 7-10 bucks or so.
Another good place to buy domain names and get hosting is 1and1.com which as long as you do not have tons and tons of traffic, is a great place to purchase domain names and hosting companies. They have pretty good deals and free domains like Liquid Web, click on the image below to see their deals.
