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How to Use Mobile Media to Increase Profits

Now, lets think about the one thing you cannot leave home without? Studies have shown that the one thing you cannot leave home without is the mobile phone!  So as you all know mobile marketing is the future due to smart phones.  Email open rates are at its lowest. Traditional media is basically dead, less than 18% of all radio and TV ads achieve a positive ROI.  Print marketing is at is all time low as well.  So the idea is to ADAPT! You have to move to where your customers are in order to succeed!

Now try texting ‘NLP’ to 85800, you got an instant reply message right? With a link of a specific mobile landing page with tons of quality information and ways you can monetize a business. Now think about your business and how you can use this to your advantage, if you had the ability to communicate on the mobile phone, you could send special offers and updates.  Now with this ability, you can capture leads on the fly and provide them with massive value right over their phone.  You have just set yourself apart from competitors with having a mobile landing page.  You now have an incredible power as a marketer! Because a person opted in, they are now on your list, which means you can now communicate with them via text message directly to their phone.  And statistically, text messages have almost a 90% open rate within 20 minutes! That is unheard of in the marketing world.  Head over to nlprofits.biz for more training tips and advice! From here you can find out how to take advantage of mobile marketing!

Email Marketing Tips- How to Increase Email Deliverability Rates

Here are a couple quick recommendations on increasing email deliverability rates:

1)      Make sure you use a reputable email marketing company; we know it should go without saying, but some people will go with a cheaper email contact management company, but if you do go cheaper, your emails will not go through.  If you spend a little bit more money for a better email management company, you will instantly see your email deliverability rates increase and that extra money you spent will easily be recouped with the sales you make.

2)      Use a Double Opt-In: If youre not using a double opt-in, your emails may be sent from a different server. So the email companies will use different email servers, one for single Opt-In’s; this means it will be ‘spammier’ and one for double Opt-ins which is cleaner and odds are your emails are going to get delivered better. Ask your email provider about email servers to understand single or double opt-ins.

3)      Don’t make your emails ‘spammy!’ Most companies use spam arrest checkers and they will tell you if your email will be blocked for spam.

  1. Words like ‘Cash’ or ‘Money’ or ‘Viagra’ or anything doing with porn will be caught in spam
  2. If there is a large product launch or big people out there with the same subject, emails may be deemed as spam because so many emails are going through with the same keywords or links.

4)      Watch the size of your emails. Make them small as possible. If you use pictures understand it might decrease the email deliverability.  And also people might not be able to see them because html may not be read on phones or that email company.

To find more tips on business and internet marketing go to nlprofits.biz.

How to Find the Best Webhost for Your Business Website

Now that you have your domain name for your business, you will need to find a good hosting solution. We like to recommend Liquid Web, for reasons like reasonable prices, incredible support and much more.

Couple things you need to look for in a good webhost:

1)      Price: You need to find a webhost who offers reasonable prices and are not trying to cheat you. A good price is under $20 a month and a good amount of disk space and a large amount of GB transfer, and also a couple free domain names are always a plus!  A reasonable price can be found at Liquid Web, their standard price is $14.95 for 1GB disk space, 120 GB transfer, AND 2 free domain names.

2)      Support: The last thing you want is your website to go down and no one is there to help you. A large reason why we like to use and recommend Liquid Web is their phenomenal support, which is up 24/7 and 365 days a year.  Usually they get back to you within an hour which is awesome and from there you can quickly get your website up and running again.

3)      A couple things that need to come with a webhost:

  1. Unlimited domain names
  2. Unlimited email addresses

4)      If a webhost gives you one-click installs like: a Word Press Blog, a forum, or a CMS solution.  If you don’t know how to do these things, the one-click installs will make your life a lot easier.  These one-click installs are offered by Liquid Web, and even if you do not know how to use these installs, you can call support and they will take you through everything step by step.

Another place we recommend is 1and1.com. Their support is a little bit slower than Liquid Web but still great. Their webhosting prices are very reasonable as well; you can even find discounts when you first start out with their webhosting prices.  They also give you free domains, and a fair amount website transfer.

If you want to look for more resources we recommend like Liquid Web and 1and1.com, you can find those at nlprofits.biz/resources.

How To Import Your Blog Into Facebook

Ok, so we are back with another installment in the Facebook Training Series for Business Owners.

Today I am going to show you how to very quickly import your blog into Facebook.  So now you dont have to take the url from your post drag it over into Facebook, find your fanpage and then post it to the wall.  Now it will all be done automatically using the RSS Feed.

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