All right, so in terms of all the talk about domain names, this is probably the most important conversation.  We are going to talk about how to pick the right domain name for your business. If you do not know what a domain name, it is that place on the web on which your site sites.  It’s the http://www.yoursitehere.com in the address bar on your Internet browser. So for Next Level Profits, it would be nlprofits.biz.  Some other examples would be MatRobar.com or HolistikHealth.com.
So a few things that you want to consider when picking a domain name are:

1. Something people can remember
   -It does not have to thyme or be hokey, but a short, easy to remember domain name will go a long way.
2. Relate to your niche
   -Does your domain name speak to the purpose of your site?  It should.
3. Sometimes you need keywords
   -A keyword rich domain name is often the most powerful form of SEO available and I highly recommend strongly considering buying a keyword rich domain name.

There are really two types of domain names in my mind:

1. Keyword Domains (rich in keywords like www.BulldogTraining.com)
2. Found Domains (such as twitter.com –no keywords for the niche here)

So which one should you use?

Well, keywords will give you a lot better search engine optimization and I mean a lot. An example of a keyword domain name would be www.dog-obedience-training-review.com. This domain name is not the easiest name to remember, but it is a big keyword. Dog tips or golden retriever tips would be easier to remember, but would not have the keyword relevance you might be looking for if your focusing on Dog Obedience Training.  For most people I always recommend a keyword rich domain name.

A domain name that is ‘found’ or revolving around brand is one that does not contain keywords, an example is Cesar Millan, the ‘Dog Whisperer’, who’s domain name is Cesarsway.com. This domain name does not have any keywords about training dogs, so he has chosen that the Brand (himself) is what he wants to become searchable.

There are pros and cons to both types of domain names; if you have a very recognizable brand name, you should use your brand name. Like for example Coca-Cola; one would be able to remember that brand name easily.  But if you’re new to the business, it might be better to use a keyword domain. It is ultimately up to you to weigh the pros and cons of each type. If you are going to be doing any marketing, especially print marketing, try to make the domain name short as more letters equals more money and harder to remember. You need to think of the all the costly measures of a longer domain name; like ink, time, space, etc.  You also want something that people can easily remember. The shorter the better, like nlprofits.biz; could have been next-level-profits.com.

One last piece of advice to answer a question we get all the time.  When it comes to the type of domain like: .com, .org, .net; it is always best to get a .com because the search engines love them and people understand them.  Unless you have a specific reason to get a .org or .biz or .net stick with the .com it will just make things a lot easier.